Sabine Switalla is an economist and marketing professional working in the tourism industry since 1995. She has worked as a destination manager for the biggest tour operator in several destinations world-wide.

Sabine has a Master’s Degree in Economy and Marketing from the University of Paderborn, Germany and a Degree in Tourism Management from the University Autonoma de Guadalajara, Mexico. During her postgraduate study, she has obtained a Human Resources Manager Degree from the Manager School of Harzburg, Germany.

In the last years, Sabine was involved in educational activities at the University of Cap Cana, Dominican Republic, as well as at the University of Poznan, Poland. The main fields she covered with her lectures were the topics of Destination Management and Destination Marketing – with the specialization being: Creating Destination Brands.

In the position of Area Manager, Sabine has received the Service Quality Award 5 times and the Innovation Award 6 times, chosen from the world-wide participating destinations for their achievements in Service Excellence, as well as Innovation Implementation.

Since 2012 Sabine lives in Greece and focus on Senior and Health Tourism Development, unfolding its future potential with the involvement of the country’s infrastructure and touristic benefits for the mature European markets.