In order to create a meeting place in which to discuss the main challenges of urban tourism and the keys to the new models that are emerging or should be implemented, the Visit Valencia Foundation launched the Urban Tourism Trends Forum in December 2017.

Featuring some of the main tourism players on the national stage in terms of management, promotion, marketing, communication, technology, sustainability and training, #UrbanTTValencia is an excellent opportunity to learn about the latest trends, analyze best practices, innovate and improve by sharing experiences.

The sessions feature lectures, debates and round tables in the morning sessions.

The first series of conferences took place over six days between December 2017 and November 2018:

I. The new urban tourist

II. Tourism is all of us. Tourism and sustainability

III. The digitization of destination marketing

IV. Keys to the development of smart destinations

V. Creating value at the destination. Diversification and excellence

VI. Nature tourism in the city? Challenges and opportunities

The second series of conferences was held in 2019:

VII. Intelligence in the Valencian tourism sector

VIII. Sports tourism. Challenges and opportunities for the local sector

IX. German market. How to leverage a quality customer

The third cycle began in March 2020:

X. How to take advantage of filming in tourist destinations

XI. New framework for opening tourist establishments and services

XII. Italy. How to reactivate our main issuing market.

The fourth cycle began in April 2022

XIII. Environmental sustainability in tourism companies and destinations

XIV. Universal accessibility in tourist companies and destinations. A European challenge.